It wants to set a trend in corporate giving.
New York’s Red Bull Studios has mounted a number of eye-catching and buzzed about exhibitions over the past three years. Now the energy drink company is doubling down on its commitment to the arts with the newly re-christened Red Bull Arts New York.
Under its new name, and with former studio manager Max Wolf at the helm as chief curator, the initiative will continue to collaborate with US-based museums, institutions, and arts-focused non-profits. But Wolf intends to grow the program to build more international relationships in 2017.